POOJA B UPADHYAY

Design Lead
+1 (937) 993-7715

EXPERIENCE

Sr. Experience Designer

VMLY&R, Detroit, MI Aug 2019 to Current

Responsibilities: Educate, lead, and coach non-designers and designers to practice the HCD (Human-Centered Design) process and supported the organization to run the HCD mindset within teams. Worked on multiple products to lead by examples of HCD process and process’s contributions to Customer and Business success. Creating frameworks for Designers to better succeed in teams and their roles. 

Volunteer Design Coach

College For Creative Studies, Detroit, MI | 2021

Guiding MFA Interaction design graduate students in building/improving their design portfolio

UX/UI Designer

Tellius.Inc, San Mateo, CA 2018 to 2019

Project: Tellius BI Platform

At a startup, responsibility included research and design. Research activities comprised understanding requirement, evaluate current BI platforms, system capabilities and pain point, collect data through Pendo app, and finding a match between users need and product engineering bandwidth. Design duties included designing the complete User Experience of the product and marketing materials, designing the UI, visual design, collaborating with teams and review designs. Asses product user interface and usability aspect.

UX Design Intern 

Zscaler, San Jose, CA15 May to 31st August 2017 (3 months internship program)

Project: Zscaler Help Portal,  Grouping System, SD-WAN, and API Key Management 

Key contributions included rapid UX Prototyping, understanding the current framework and proposing design solutions within the current APIs capabilities.

Senior UX Designer

Jifflenow Technology Pvt. Ltd, Bangalore, KA April to July 2016

Project: Jifflenow Analytics and Jifflenow for sales product iterations

Managed a team of three to deliver Jifflenow Analytics from research to phase one prototype. Continued providing design support for core Jifflenow web and mobile applications such as Jifflenow Executive Briefing Center and Demo tours. 

UX Designer 

Jifflenow Technology Pvt. Ltd, Bangalore, KA September 2014 to April 2016

Project: Bluesky Product design: B to B meeting scheduling tool

At a startup, I was responsible for designing a complete user experience for the Jifflenow product. The design process included trend study, CSM interviews, wireframe, and visual design, usability testing and collaboration with the engineers for design execution.  

UI Designer 

Lumium Innovations, Ahmedabad, GUJ 2012 to 2014

Project: Data visualization, Virtela view network application, Quadriga traveler help application, Real estate application (b2c and b2b), Tap trip, UXD Lumium Site ...

Worked on multiple domains like Travel, Banking, E-commerce, and Big-data Visualization. Facilitated client-facing interactions from requirements gathering to the delivery of final output.

UI / Visualizer Designer 

Pixielit Design Studio, Ahmedabad, GUJ 2011 to 2012 

Project: Olympus iOS and Android Applications

Designed wireframe and visuals for Android and iOS mobile applications in the product development cycle.  

EDUCATION

College for Creative Studies, Detroit, MI, U.S. 2016 - 2018 

MFA Interaction Design 

Seth C.N Vidhyalaya, Ahmedabad, Guj, India 2006 to 2011

Fine Arts - Major in Commercial Arts

SKILLS

Research Skills

Needs Analysis

Contextual Inquiry

Storyboarding

Journey Mapping

Affinity Mapping ​

Usability Testing

Trend Research 

Competitive Analysis

Design Skills

Interaction Design

Design strategy

Product Design

Service Design

UX Design

UI Design

Visual Design

REFERENCE

Dr. Paul Pangaro

Chair of MFA Interaction Design

College for Creative Studies

Alex Rozenberg

Head of UX Design 

Zscaler

Neha Saraswat

Director

247.ai