POOJA B UPADHYAY
Design Lead
+1 (937) 993-7715
EXPERIENCE
Sr. Experience Designer
VMLY&R, Detroit, MI Aug 2019 to Current
Responsibilities: Educate, lead, and coach non-designers and designers to practice the HCD (Human-Centered Design) process and supported the organization to run the HCD mindset within teams. Worked on multiple products to lead by examples of HCD process and process’s contributions to Customer and Business success. Creating frameworks for Designers to better succeed in teams and their roles.
Volunteer Design Coach
College For Creative Studies, Detroit, MI | 2021
Guiding MFA Interaction design graduate students in building/improving their design portfolio
UX/UI Designer
Tellius.Inc, San Mateo, CA 2018 to 2019
Project: Tellius BI Platform
At a startup, responsibility included research and design. Research activities comprised understanding requirement, evaluate current BI platforms, system capabilities and pain point, collect data through Pendo app, and finding a match between users need and product engineering bandwidth. Design duties included designing the complete User Experience of the product and marketing materials, designing the UI, visual design, collaborating with teams and review designs. Asses product user interface and usability aspect.
UX Design Intern
Zscaler, San Jose, CA15 May to 31st August 2017 (3 months internship program)
Project: Zscaler Help Portal, Grouping System, SD-WAN, and API Key Management
Key contributions included rapid UX Prototyping, understanding the current framework and proposing design solutions within the current APIs capabilities.
Senior UX Designer
Jifflenow Technology Pvt. Ltd, Bangalore, KA April to July 2016
Project: Jifflenow Analytics and Jifflenow for sales product iterations
Managed a team of three to deliver Jifflenow Analytics from research to phase one prototype. Continued providing design support for core Jifflenow web and mobile applications such as Jifflenow Executive Briefing Center and Demo tours.
UX Designer
Jifflenow Technology Pvt. Ltd, Bangalore, KA September 2014 to April 2016
Project: Bluesky Product design: B to B meeting scheduling tool
At a startup, I was responsible for designing a complete user experience for the Jifflenow product. The design process included trend study, CSM interviews, wireframe, and visual design, usability testing and collaboration with the engineers for design execution.
UI Designer
Lumium Innovations, Ahmedabad, GUJ 2012 to 2014
Project: Data visualization, Virtela view network application, Quadriga traveler help application, Real estate application (b2c and b2b), Tap trip, UXD Lumium Site ...
Worked on multiple domains like Travel, Banking, E-commerce, and Big-data Visualization. Facilitated client-facing interactions from requirements gathering to the delivery of final output.
UI / Visualizer Designer
Pixielit Design Studio, Ahmedabad, GUJ 2011 to 2012
Project: Olympus iOS and Android Applications
Designed wireframe and visuals for Android and iOS mobile applications in the product development cycle.
EDUCATION
College for Creative Studies, Detroit, MI, U.S. 2016 - 2018
MFA Interaction Design
Seth C.N Vidhyalaya, Ahmedabad, Guj, India 2006 to 2011
Fine Arts - Major in Commercial Arts
SKILLS
Research Skills
Needs Analysis
Contextual Inquiry
Storyboarding
Journey Mapping
Affinity Mapping ​
Usability Testing
Trend Research
Competitive Analysis
Design Skills
Interaction Design
Design strategy
Product Design
Service Design
UX Design
UI Design
Visual Design
REFERENCE
Dr. Paul Pangaro
Chair of MFA Interaction Design
College for Creative Studies
Alex Rozenberg
Head of UX Design
Zscaler
Neha Saraswat
Director
247.ai