Designed for the web, iOS, and Android platforms.
PURPOSE OF JIFFLENOW TOOL
Every B2B deal discussion is a series of meetings and Jifflenow helps to schedule those meetings
It's a fact: face-to-face meetings drive B2B sales. That's why Jifflenow has built the world’s most advanced sales advancement platform for events. It works closely with your CRM, helps you schedule meetings in the blink of an eye, and makes every event a joint sales and marketing success story.
ROLE: UX & VISUAL DESIGNER | 2014 - 2016 | BANGALORE, KA, INDIA
At a startup, after UX manager being a second designer, I was responsible for designing the complete user experience for a product.
User experience design
User interface design
Collaborating with developers and team
50 scenarios process
Phasing the design iterations
Paper and pen
KEY EXPECTATIONS FROM DESIGN
Efficient | Stress free | Delightful | Powerful | Expansive | Confident | Clean | Reliable
While this product is used by people such as executives, event managers, executive assistants and others, only an executive persona is explained on this page.
Age: 45 - 55, Married
Kids: 2 (age 10 - 15)
Mikhan is a senior executive with a background in finance. He has the ability to consume and analyze data with an amazing audacity, which has enabled his rise within the organization. He is willing to adopt new technologies but needs them to perform as an experienced assistant. Time is in short supply, so technology should be effortless.
Desire: Mikhan wants a focused experience that allows for making quick judgment and clear communication
Needs: Maintain a steady dialogue going on with customers/partners along with his sales force on the ground make a hassle-free appearance at events and the meetings planned offers him the same experience of a personally assisted service. His admin assistant needs access to manage his appointments
at the event.
PERSONA'S EMPATHY MAP
An empathy map allows us to sum up our learning from engagements with people during user study, and gathering requirement.
The visual position helps designers to find the right graphic elements representing the intent of product positioning. Jifflenow’s visual positioning was a critical element since it aligned the stakeholder’s thought quickly.
Brand Awareness, visual harmony, a lot of space to breath, keep it light, use of contrasting color to balance and provide visual feedback.
TRENDBOARD STUDY, SPOTS AND COLOUR DISCOVERY
Access your schedule and choose a time slot.
Invite attendees, pick a location and set the agenda
Take complete control of your meeting meetings by accepting or declining meeting invitations. Also, manage and analyze meetings. Anytime. Anywhere.
INTERACTION & ANIMATION
Usability testing is a very crucial part of design process. Aimed at identifying problems before developing a design, the testing would benefit from a rapid design feedback. User testing helps to gather the user’s behavioral and quantitative data, which leads to an improved user experience.
Usability Test Results
The concept became clearer with time, as it was user tested and iterated. The design language has been refined as the product is being used and experienced, which has helped us to improve every next sprint.