The world leading meeting scheduling, management, and analytics platform. 

Designed for the web, iOS, and Android platforms.

PURPOSE OF JIFFLENOW TOOL

Every B2B deal discussion is a series of meetings and Jifflenow helps to schedule those meetings

It's a fact: face-to-face meetings drive B2B sales. That's why Jifflenow has built the world’s most advanced sales advancement platform for events. It works closely with your CRM, helps you schedule meetings in the blink of an eye, and makes every event a joint sales and marketing success story.

ROLE: UX & VISUAL DESIGNER | 2014 - 2016 | BANGALORE, KA, INDIA

At a startup, after UX manager being a second designer, I was responsible for designing the complete user experience for a product.

RESPONSIBILITIES

  • Requirement understanding

  • User experience design 

  • User interface design

  • Visual design

  • Usability testing  

  • Collaborating with developers and team

METHODS

  • Contextual inquiry

  • Brainstorming ideas

  • Trend analysis

  • 50 scenarios process

  • Prototyping  

  • Phasing the design iterations

TOOLS

  • Whiteboard 

  • Paper and pen

  • Targetprocess

  • Photoshop

  • Axure 

  • Invision

TEAM

  • UX Manager

  • UX Designer(Me)

  • Jr. Designer

KEY EXPECTATIONS FROM DESIGN

Efficient  |  Stress free  |  Delightful  |  Powerful  |  Expansive  |  Confident  |  Clean  |  Reliable

 PERSONA 

While this product is used by people such as executives, event managers, executive assistants and others, only an executive persona is explained on this page. 

 

Mikhan Smith

Role: CEO

 

Age: 45 - 55, Married

Kids: 2 (age 10 - 15)

 

Mikhan is a senior executive with a background in finance. He has the ability to consume and analyze data with an amazing audacity, which has enabled his rise within the organization. He is willing to adopt new technologies but needs them to perform as an experienced assistant. Time is in short supply, so technology should be effortless.

 

Desire: Mikhan wants a focused experience that allows for making quick judgment and clear communication

 

Needs: Maintain a steady dialogue going on with customers/partners along with his sales force on the ground make a hassle-free appearance at events and the meetings planned offers him the same experience of a personally assisted service. His admin assistant needs access to manage his appointments

at the event.

PERSONA'S EMPATHY MAP 

An empathy map allows us to sum up our learning from engagements with people during user study, and gathering requirement.

 PAPER SKETCHES 

 VISUAL POSITIONING 

The visual position helps designers to find the right graphic elements representing the intent of product positioning. Jifflenow’s visual positioning was a critical element since it aligned the stakeholder’s thought quickly.

Brand Awareness, visual harmony, a lot of space to breath, keep it light, use of contrasting color to balance and provide visual feedback.

TRENDBOARD STUDY, SPOTS AND COLOUR DISCOVERY 

STYLE 1
LINO

SIMPLE

STRESS FREE

PRODUCTIVE

EFFECTIVE

DELIGHTFUL

CONFIDENT

EXPANSIVE

STYLE 2
MONO

CLEAN

FUN

EASY

RELIABLE

AGILE

AMAZING

DOMINION

STYLE GUIDE

 WIREFRAME 

 MOBILE FLOW 

OVERVIEW

Access your schedule and choose a time slot.

SCHEDULE

Invite attendees, pick a location and set the agenda

REPORT

Take complete control of your meeting meetings by accepting or declining meeting invitations. Also, manage and analyze meetings. Anytime. Anywhere. 

GESTURE COMMANDS

INTERACTION & ANIMATION 

 USABILITY TESTING 

Usability testing is a very crucial part of design process. Aimed at identifying problems before developing a design, the testing would benefit from a rapid design feedback. User testing helps to gather the user’s behavioral and quantitative data, which leads to an improved user experience.

Usability Test Results

 FINAL PRODUCT 

The concept became clearer with time, as it was user tested and iterated. The design language has been refined as the product is being used and experienced, which has helped us to improve every next sprint.

Lino